" White Associates is a sound source of successful techniques in all phases of marketing from research, plan development, EXECUTION to results measurement. Top qualities: Great Results, Expert, Good Value? "
Chrysler - Global Customer Relations Director - Ret
A marketing agency providing business planning and development and integrated interactive communications service solutions
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KEY FACTS
WHAT THEY SAY
Business Planning and Development - Sales, Marketing & Operations
Benefit from proven business planning and strategy development services that will enable sound market and business solutions for your organization. WA2 services are based upon the application of proven strategic methods, best practices with sound market judgment and intuition. But, it is their execution that will make the difference for your organization.
Newsletters feature; creative strategies, marketing management and business development in nonprofits, automobile manufacturers, general and commerical aviation, education, health care and financial institutions.
Subjects include; fund rasing, sales management, continuity disaster recovery, marketing direct, PR, repairs, automotive, reorganization, aviation PM, research free email marketing.
Market Research - Organizational, Process, Personnel and Market
WA2 research requirements and appropriate methodology are developed with an eye toward creating a profit or product and service opportunity. WA2 will collaborate to create and execute sound online qualitative and quantitative process, personnel, organizational and market research that your organization requires.
Integrated Interactive Direct Marketing Services & Promotions
White understands prospect, customer, employee and interactive behavior in order to build targeted relationships. Their solicitation campaigns enable ROI, keep customers active, avoid prospect annoyance and maximize your goal of retention. WA2's interactive digital services are dedicated to one thing: helping you drive your business through digital marketing, advertising and social channels.
WA2 6632 Telegraph Rd. Suite #236 Bloomfiled Hills, MI 48301 SMS texting follow whiteassociates to 40404 in the US
248 644 6189 www.whiteassociatesMS.com info_whiteassociatesMS.com 2008 - 2012 WA2. All rights reserved.
Market / Operational / Media Research
Whether B2C, B2B, Internal customers, or digital readers and hand raisers WA2 provides answers using varying methodologies both qualitative and quantitative.
Our specific expertise includes; market research, organizational development, feasibility studies, market analysis, situation analysis/assessment, strategic market and business planning, branch service operations, process model development, needs analysis, meeting facilitation, training and relationship marketing.
Our research requirements and appropriate methodology are developed with an eye toward creating a profit or product and service opportunity.
Our competitive advantage is the ability to develop or analyze data to recommend a strategic direction or a creative marketing or communication approach and then implement the strategic direction ... a responsibility that extends beyond the pure gathering of information.
Creative/Design - Digital and Print Direct Marketing
White Associates evolution has demanded fresh creative and we are ready to do the same for you. Your core brand position will remain the same with fresh looks to build and speak to your new consumer base in todays disparate media world.
WA2 is your critical success factor in protecting your traditional and social media. Deliverables include expertise in; database marketing, direct marketing, relationship marketing, and content.
Content can be provided for multi media banner, site, email marketing newsletters, rich media interactive/video, game, images, cross promotions, sponsorship, display, media integrated and blogs.
Non Profit Market and Organizational Strategy Development
WA2 past member assignments cover many areas of solicitation, maintenance, member services, product planning, non profit email marketing, debt consolidation, advertising and organizational development.
Our strategies are driven by realizing two sources of revenue:
a. Adding new members and customers,
b. Enabling realtionships for existing members and customers to purchase, attend, click, certify, join and sponsor more and more frequently
12 Step Best Practices Strategic Planning Enabler
When you ask yourself what it will take to make your SBU or your company great you are probably already on the strategic planning process road or at least formalizing a direction.
You success will be built on applying the right right KPIs (Key Performance Indicators) from both inside and outside of your industry and from your competitors.
The threads that make enduring companies successful have been synthesized and understood for many years, but are constantly disrupted from sustaining success by new environmental overlays.
Our steps will enable your personnel with their fruitful thoughts into accountable actions to adapt for a breakthrough.
B2B or B2C Campaigns
White Associates extensive in-depth corporate, non profit and retail experience will enable your market success. Your effectiveness is measured by our ability to;
Realize improved product and service sales and greater loyalty and customer satisfaction from Whites collaborative best practices and creative market solutions and execution.
KEYFACTS
Case Study / Articles
Toilet Paper Direct Response Marketing - Creative Strategies
Regardless of the issues involved in these creative direct marketing communications I still hold to the theory that if you continue to vary the propositions, formats and media your prospects receive the greater the chance for their conquest. Of course, your customers in general will listen regardless as long as you communicate with them frequently.
KPI Driven Automotive Field Service Offices Consolidate
The loss of automobile dealerships has forced a continuing change in sales and service efforts among manufactures...
What Part Do Human Factors Play in Project Management? - Business: Management
Navy Pilot, Heidi "Edelweiss" Heming was in the process of letting down from 28,000 feet in her fighter. She was drenched in sweat and on the edge of her capability.
First Steps to Profitability - Reorganization
The client (OEM) decided to reorganize two divisions and asked for an overview of our approach & strategy. Situation: Two divisions, with over 500 personnel (staff & field ) performing duplicate tasks against the current economic environment backdrop, needed attention. Our initial response included:
News Release
Automotive Extended Warranty Hub Launches Redesigned Website on the Go Daddy Platform
WA2 Provides Site Strategy, content and webmaster services for major automotive insurance provider 10.15.10
WA2 revised website presents new capabilites for research, digital and direct marketing. 09.02.10
Broadlook alliance provides widened search software targeting for organizational sales and marketing teams. 04.03.10
US, European Aviation Strategic Alliance Enables Immediate Air Carrier Performance. 08.22.2008
Automotive Advertising Woes are Taken on by New Strategic Alliance. 06.12.08
The Future of E-Commerce Goes to Those Born With a Mouse in Their Hand? and Deft Web Is Proving Its Future. 05.13.08
Architect Kenneth Evangelista Selected to Renovate the Historic Oakland Hills Clubhouse in Birmingham, MI. 02.11.99
Fighter Pilot and Corporate Human Factors in Project Management Leadership
Even though she enjoyed the stimulation and the rush of combat, the reality of the situation did not permit staying in touch with her emotions. While blocking out fear, loneliness, and an irritating facial wound Heidi compartmentalized her natural feelings to get in tune with the technology that would save her life or take it.
Digital To Print - Sales Manager Tips To Bliss
After talking to several members of his sales team it became obvious. The time taken for each to prepare professional presentations was way out of line and costing his people valuable selling time. Downloading artwork and copy for regional PowerPoint and letter proposals was cumbersome and time consuming not to mention the lack of a standardized format for the more faint of heart in his team. His call to us instantly sparked a customized application we were using for other clients.
12 Key Automotive Branch & Business Center KPI Strategies
As marching orders flowed downhill many OEM field office executives and managers are finding themselves in a somewhat rudderless environment. Oh sure, the pressure for dealer sales will never end. But, just how to set up the new regional and district personnel, processes and structure coming down the road for each field office for some is still a mystery.
Collaborate With WA2 - Organizations we serve are better for our presense.
WA2 past member assignments cover many areas of solicitation, maintenance, member services development, product planning, non profit email marketing, debt consolidation, advertising and organizational development. Ask us to write your nonprofit newsletters, annual reports, and fundraising appeals in print and online .
White Associates extensive in-depth corporate, non profit and retail experience will enable your market success. Your effectiveness is measured by our abilityto;
Expert Niches
Business: Non Profit , Management , PR, Productivity, Sales Management, Automotive
Wholesale Rertail, Marketing Direct, Continuity Disaster Recovery, Fundraising, Change Management
IIPPSMEpdf.pdf
wa2Webinar3.ppt
Creative/Design - Digital
and Print Direct Marketing
White Associates evolution has
demanded fresh creative and
we are ready to do the same for you. You core brand position will remain the same with fresh looks and new relationships that build and speak to your new consumer base in todays disparate media world.
BPSDSPpdf.pdf
DistrictMgrTraining.ppt
IPS_Portfolio_5.pdf
IIPPVWSite.ppt
When you ask yourself what it will take to make your SBU or your company great you are probably already on the strategic planning process road or at least formalizing a direction. Let White refine your structure and direction.
wa2webinar2.ppt
wa2WebinarOne.ppt
IPPRoadTrip3.pdf
ipp_creative.pdf
BPSFordtriggers.pdf
Strategic-PDF.pdf
ALLIANCES/PARTNERS
Broadlook Technologies
M2p.net
Nutek
ArborOakland Group
Wolverine Solutions Group
ACWII
WA2 enables performance based results in; 1. Business Planning and Strategy Development, 2. Integrated Direct Marketing Applications and, 3. Interactive Marketing & Advertising.
WA2 is a marketing services and strategy firm focused on the development of growth strategies for large and small companies. Their research position is in marketing and consumer information, digital media measurement, online intelligence, market and business planning and business publications.They provide a combination of clear analysis, innovative thinking and practical creativity.
More importantly, they easily make the jump from pure research analytics and program recommendations to creative product and program development in order to maximize KPIs (key performance indicators) and market direction.
WA2 works with clients to; 1. Design and execute market and business plans which are KPI driven and, 2. create and implement integrated, interactive online and print programs that generate optimized sales and inquiry results.
Their presence has been tested and confirmed in automotive, financial services, publishing, business-to-business direct marketing and nonprofit applications.
Specifically, White specialize in:
advertising,
SELECT CLIENTS
AAA
Assembly Magazine
Birmingham Schools
Chevrolet
ESD
Ford Credit
JWT
Laramie Equipment
Manufacturing Systems
Med Jets
m2p.net
Proctor Academy
SAE International
Wealth Advisory Group
AIG
BBDO Detroit
Cahners
Chrysler
Finishing Today
GM
Mascoe
Mfg. Engineering
Maritz Incentives
NCMS
Paint & Powder
Quality Magazine
SME Foundation
The HUB
Founded: 1986
Headquarters: Bloomfield Hills, MI
Web site: www.whiteassociatesMS.com
info_whiteassociatesms.com
KEY INDUSTRIES
Automotive
Non Profit
Consumer Goods
Commercial & General Aviation
Manufacturing
Advertising Agencies
Financial & Insurance Services
Retail
Technology
Publishing & Communications
Healthcare
WA2 - Practical creativity, KPI improvement, Strategic & sound market judgment, Relationship builders, Direct response results oriented
"Great Results, Expert, Good Value: Collaborative execution, analytical, direct results-oriented, strategic & sound market judgement, innovative thinkers, practical creativity"
What They Say
"White Associates has helped us develop a good read on the automotive industry, great to work with and insights that have been useful in our planning process.
Chrysler Strategic Planning Manager
White Associates techniques helped us determine the real attitudes of managers about differences in Japanese and American workers a good job with the right sensitivity toward labor management relationships!
Publisher - Manufacturing Engineering
The excitement, energy and enthusiasm created by White Associate's new product introduction to over 200 customers and prospects from the Detroit market has resulted in record sales for the past two years!
President - Laramie Equipment
White Associates has been instrumental in helping Chrysler provide its dealers with a comprehensive warranty process model.
Chrysler Warranty Planning and Training Manager
White Associates report to U.S. congressional conferees was valuable in their decision making process toward support of U.S. manufacturing technology.
VP of Administration National Center for Manufacturing Sciences?
Y our team has the right balance in knowledge-based digital techniques and rock solid market communication savvy.
Director - Society of Manufacturing Engineers
David is a consummate strategist and truly creative marketer with an entrepreneurial approach to branding and market positioning that inspires junior team members. His results will always be as unique as they are effective."
Sr. Program Manager - Kunoichi, Inc
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WA2 6632 Telegraph Rd.
Suite #236 Bloomfiled Hills,MI 48301
www.whiteassociatesMS.com
Phone:
Office: 248.644.6190
Email: info_WhiteAssociatesMS.com
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"A sound source of successful techniques in all phases of marketing from research, plan development, EXECUTION to results measurement. Top qualities: Great Results, Expert, Good Value? "
